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See what auditors see.Prepare for audits with confidence.

“Years of audit experience show that good preparation is not about predicting the questions, but about understanding what an auditor looks for.”

Practical Guide

Through the Auditor’s Lens

Learn how auditors think, ask follow-up questions, connect evidence and assess what happens in practice.

Discover the Practical Guide
Cheese production vats and equipment in a working Emmental dairy

See what
others miss.

See the details others miss.

After more than 16 years and over 500 food-safety audits, I know that an audit goes far beyond simply ticking off requirements.

Through the Auditor’s Lens shows how auditors observe, ask questions and compare different types of evidence. It helps food businesses better understand what happens during an audit and prepare more effectively.

Planned launch: Q1 2027

Through the Auditor’s Lens book cover, The Practical Guide to Thinking Like a Food Auditor by Mathijs van den Brand

An audit is never
just a checklist.

Driver checking the temperature controls on a refrigerated trailer

Standards such as BRCGS, IFS and FSSC 22000 set the requirements for food-safety systems. Audits check whether those requirements are properly applied in daily practice.

During an audit, evidence, employee behaviour, decisions and corrective actions are all connected. Experienced auditors learn to recognise these connections and understand what they reveal about the effectiveness of a food-safety system.

BFQ turns real audit experience into practical tools and clear guidance. This helps food businesses better understand what auditors look for, improve their CAPAs and respond to audit findings with greater confidence.

The goal is simple: help companies view their food-safety system through the eyes of an auditor, identify weaknesses earlier and be better prepared before the audit begins.

Built from real audit experience.

Developed from an auditor’s perspective

BFQ helps food businesses identify CAPA weaknesses before they are challenged by the auditor or technical reviewer.

Woman reviewing a CAPA in the BFQ CAPA AI Reviewer web app

BFQ CAPA Reviewer

BFQ does not write the CAPA for you. It helps you see what may still be missing.

Explore the BFQ CAPA Reviewer
Mathijs van den Brand, founder of Brand For Quality

Mathijs & BFQ

“Good audit preparation is not about guessing the auditor’s questions. It is about being ready to show how your food-safety system really works.”

Drawing on his practical food-audit experience, Mathijs now works with certification bodies, including as a Technical Reviewer. Through BFQ, he translates that experience into practical tools, guidance and knowledge that help food businesses understand what auditors look for, respond more effectively to findings and the company is better prepared for audits.

About Mathijs & BFQ
16

years of food-safety auditing

500+

audits completed

Today

BFQ Tools

Practical answers to audit questions.

Practical guidance on subjects that regularly come up during food-safety audits, viewed from an auditor’s perspective.

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Where procedures meet practice.

Employees checking lettuce on a stainless-steel washing and processing line

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